The cocoa paste market value per capita in Greece displayed fluctuations from 2013 to 2023. Starting at 1.27 euros per capita in 2013, it peaked at 1.67 euros in 2015 and 2016. However, since 2017, the trend has been a gradual decline, reaching 1.31 euros in 2023. Over the last two years, the market contracted slightly with a year-on-year decrease of approximately 0.8%. The five-year CAGR from 2019 to 2023 indicates an average annual decline of 0.49%.
Future trends to watch for include potential recovery driven by consumer demand changes, product innovation, and economic conditions. Companies could also focus on sustainability and ethical sourcing, influencing consumer choices favorably.