In 2023, Germany led in European sold production of pre-shave, shaving, and after-shave preparations, with a value of approximately €80.257 million. Italy followed with €51.397 million, and France stood at €35.441 million. The United Kingdom saw the most significant year-on-year decline at -15.09%, while Greece surprisingly grew by 14.1%. Other notable declines included Spain at -9.23% and Romania at -13.87%. The compound annual growth rates over the past five years indicate mild downturns across most countries, signifying overall market contraction.
Future trends to watch in this sector include the increasing consumer focus on sustainable and organic products, which may boost sales in countries with robust natural ingredient markets. Additionally, technological advancements in grooming products may stimulate market rejuvenation. Monitoring demographic shifts and cultural trends, such as the rise in facial hair and changing aesthetic norms, will be crucial for forecasting market movements.
Top countries in Sold Production of Pre-Shave, Shaving and After-Shave Preparations by Country
| # | 10 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 80,257,000 | 2023 | +3.11% | -2.86% | View data |
| 2 | 2 Italy | 51,397,000 | 2023 | -2.39% | -2.04% | View data |
| 3 | 3 France | 35,441,000 | 2023 | -8.06% | -2.28% | View data |
| 4 | 4 Spain | 22,597,000 | 2023 | +0.32% | -9.23% | View data |
| 5 | 5 United Kingdom | 11,359,000 | 2023 | -20.03% | -15.09% | View data |
| 6 | 6 Poland | 7,366,300 | 2023 | -5.95% | -4.01% | View data |
| 7 | 7 Portugal | 2,323,400 | 2023 | -14.19% | -7.73% | View data |
| 8 | 8 Hungary | 1,866,500 | 2023 | -2.98% | -5.02% | View data |
| 9 | 9 Bulgaria | 993,190 | 2023 | -7.64% | -7.57% | View data |
| 10 | 10 Czechia | 891,700 | 2023 |
