In 2023, Italy led European sold production of perfumes and toilet preparations with a growth of 5.37%. Germany followed, despite a slight decline of 0.83%. The UK showed a modest increase of 1.97%, while Poland had a marginal rise of 0.62%. France experienced a significant reduction of 5.68%, whereas Belgium surged by 49.44%, and Greece climbed by 16.91%. Estonia stood out with a dramatic increase of 121.46%. Smaller markets like Portugal and Hungary saw declines, while Sweden and Finland observed notable growths of 9.92% and 12.06%, respectively.
Looking ahead, key trends in European production include sustainability, innovation in fragrance formulations, and shifts in consumer preferences towards niche and personalized fragrances. Watch for continued expansion in growth markets like Eastern Europe and potential stabilization or slow growth in Western European countries. Continued emphasis on digital marketing will likely shape the competitive landscape.
Top countries in Sold Production of Perfumes and Toilet Preparations by Country
| # | 10 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 495,470,000 | 2023 | +4.58% | +5.37% | View data |
| 2 | 2 Germany | 427,850,000 | 2023 | +3.98% | -0.83% | View data |
| 3 | 3 United Kingdom | 199,530,000 | 2023 | +1.58% | +1.97% | View data |
| 4 | 4 Poland | 89,174,000 | 2023 | +1.68% | +0.62% | View data |
| 5 | 5 France | 59,881,000 | 2023 | -1.56% | -5.68% | View data |
| 6 | 6 Belgium | 44,292,000 | 2023 | +16.81% | +49.44% | View data |
| 7 | 7 Greece | 26,210,000 | 2023 | +9.64% | +16.91% | View data |
| 8 | 8 Czechia | 16,386,000 | 2021 | |||
| 9 | 9 Bulgaria | 14,189,000 | 2023 | +3.99% | +3.86% | View data |
| 10 | 10 Denmark | 6,799,100 | 2023 | +5.97% | +10.88% | View data |
