The turnover in the tour operator activities sector in Finland showcased significant volatility over the past decade. Between 2013 and 2019, the sector experienced fluctuations with minor gains and losses, peaking in 2014 with a 7.69% year-on-year increase and witnessing notable declines like in 2015 and 2016. The impact of the COVID-19 pandemic led to a dramatic drop in 2020 by 60.7%, followed by a strong rebound beginning in 2021. The year-on-year growth rebounded considerably in the following years, with 2023 seeing a notable increase of 13.82%, standing at 765.7 million Euros in value.
Looking ahead, from 2024 onward, the forecasted data suggest a stabilization in sector turnover, with a marginal rise of 0.01% 5-year CAGR expected, indicating a static growth pattern with values holding around 765-766 million Euros by 2028.
Future trends to consider include:
- Potential additional impacts of global health crises or economic downturns.
- Growth in eco-tourism and digital transformation in tour operations.
- Shifts in consumer preferences towards personalized and experiential travel.
