The Japanese market for men's and boys' cotton underpants exhibited a persistent decline in market size value from 2012 to 2022, shrinking from 1.36 billion USD in 2012 to 0.77 billion USD in 2022, with no data provided for 2023. The year-on-year decrease was most significant between 2013 and 2014. In the later years, the market showed a consistent decrease, with a compound annual growth rate (CAGR) averaging -3.95% over the last five years.
Looking into the future, key trends to watch for include:
- Innovations in sustainable cotton or alternative eco-friendly materials which might catalyze renewed interest and growth in the market size.
- Shifts in consumer preferences towards multifunctional and technologically enhanced fabrics.
- Potential market expansion with changes in demographics and an increase in leisurewear popularity.
