From 2013 to 2023, the per capita consumption of toilet and kitchen linen of terry towelling or similar terry fabrics of cotton in the UK increased from 0.45 kg to 0.53 kg. This represented a compound annual growth rate (CAGR) of 1.62% over the last decade. The year-on-year growth for 2023 stood at 1.92%, indicating a steady yet moderate increase in consumer demand.
Future trends to watch for include:
- Sustainability: An increasing consumer preference for environmentally friendly and sustainable products.
- Technological innovations: Introduction of advanced materials and production techniques that may influence market dynamics.
- Economic factors: Inflation and changing disposable income levels which could affect consumer spending on non-essential items.
