The market for shawls, scarves, mufflers, mantillas, veils, and similar items, excluding those made from silk or silk waste in Greece, has experienced a consistent decline over the past decade. In 2023, the market size volume stood at 2.7857 million units. Over the last year, there was a year-on-year decrease of 3.94%. The last five years have seen an average annual decline (CAGR) of 4.17%. Notably, since 2013, the market has contracted continuously, highlighting a trend towards decreasing demand or potential market saturation.
Future trends to watch for:
- Sustainable and eco-friendly alternatives gaining importance among consumers.
- Potential market recovery linked to shifting fashion trends or seasonal demand spikes.
- Increased competition from overseas markets potentially affecting local production and sales.
- Technological innovation in materials that could revitalize consumer interest.
