The value per capita for polishes and creams for footwear or leather in New Zealand observed fluctuations over the past decade, starting from $0.94 in 2013, dropping to $0.8 by 2015, and fluctuating slightly before reaching a stable $0.9 in both 2022 and 2023. The markets showed resilience in recent years with a small increment, implying stability after a dip in 2020. The year-on-year increase from 2022 to 2023 was marginal, maintaining the $0.9 mark. Over the last five years, from 2019 to 2023, the compound annual growth rate (CAGR) exhibited a consistent trend around a flat average change.

Future market trends suggest potential growth driven by rising consumer awareness about leather care, an increasing demand for premium leather products, and a focus on sustainability in leather industry practices. Monitoring consumer behaviors and innovations in product offerings will be pivotal in understanding the market dynamics in the coming years.

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