The Croatian market for quilts, eiderdowns, cushions, pouffes, pillows, sleeping bags, and similar items has shown a subtle yet discernible decline over the past decade. By 2023, the volume per capita stood at 0.28 s, exhibiting a consistent downward trend since 2015, where the volume peaked at 0.38 s. The year-on-year decline, particularly from 2022 to 2023, was approximately -3.45%. The five-year compound annual growth rate (CAGR) from 2019 suggests an average annual decrease, indicating sustained contraction.
Looking ahead, market dynamics may shift due to evolving consumer preferences, economic conditions, and potential innovation in the product category. Businesses should monitor these factors for opportunities and risks.
