In 2023, the number of Hertz locations in the US stood at approximately 5.7 thousand. The forecast indicates steady growth in the coming years, with locations expected to reach 6.32 thousand by 2028. This represents a consistent year-on-year growth, averaging a rate of about 1.6% over the forecast period from 2024 to 2028.

Future trends to watch for include:

The impact of potential economic fluctuations on expansion strategies.
How advancements in digital rental platforms could influence physical location requirements.
Shifts in consumer preferences towards more sustainable travel options.
Competitive landscape changes that may affect growth projections.