In the Italian prepared pet foods market, the volume stood at 1092.5 million kilograms in 2023. Over the last two years, the market experienced a marginal year-on-year variation with a relatively stagnant trend. From 2021 to 2022, there was a slight decrease of 0.66%, followed by a minor increase of 2.26% from 2022 to 2023. The five-year compounded annual growth rate (CAGR) leading up to 2023 was 0.84%, indicating slow growth since 2018.

Future trends to watch for:

Sustainability and eco-friendly packaging will likely continue to influence consumer preferences.
Increased humanization of pets, leading to demand for higher-quality and premium pet food options.
Innovations in pet nutrition and ingredient transparency could drive new product development and influence market dynamics.