The market size value per capita for polishes and creams for footwear or leather in Jordan has steadily decreased from $0.29 in 2013 to $0.18 in 2023. From 2018 onward, the market witnessed a consistent decline with minor fluctuations, showing a decrease of roughly 28% from 2018 to 2023. The variations from 2021 to 2023 indicate a slight decline by approximately 5.3% per annum. Over the last five years, the compound annual growth rate (CAGR) reflects a continuous decrease.
Future trends to watch include increased demand for sustainable and eco-friendly products, driven by consumers’ rising environmental awareness. Additionally, innovation in product formulations might influence the market positively.
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