The demand for beer in Italy, expressed in million metric tons, has seen some fluctuations over the years, particularly with a significant drop in 2020 due to external factors likely related to the pandemic. Demand recovered in 2021 and has since remained stable at 1.72 million metric tons through 2023. Noteworthy is the negative YoY variation during 2020 and the subsequent recovery in 2021. The five-year CAGR leading up to 2023 is almost flat at 0.012%, which indicates a stable but low growth trend.
Future trends to watch for:
- Market shifts due to changing consumer preferences, with potential increased demand for non-alcoholic and craft beers.
- Possible impacts of economic factors, such as inflation or supply chain disruptions, on beer pricing and demand.
- Environmental concerns may drive shifts towards more sustainable packaging and production processes within the industry.
