The potato chips and sticks market in the US stood at $10.271 billion in 2023. Over the past two years (2022-2023), there was a stabilizing trend with a year-on-year increase of 1.74% in 2023 following a slight dip of 0.18% in 2022. The compound annual growth rate (CAGR) for the past five years was 1.89%, indicating moderate average annual growth.
Moving forward, the market is forecasted to grow at a CAGR of 1.22% from 2024 to 2028, resulting in a total growth rate of 6.26% over this period. This indicates a continued but modest growth trend.
Future trends to watch include consumer preferences shifting towards healthier snack options, increased demand for organic and non-GMO potato products, and potential impacts from economic fluctuations affecting discretionary spending on snack foods.
