From 2013 to 2023, the Austrian market for women's and girls' cotton jerseys, pullovers, sweatshirts, waistcoats, and cardigans experienced fluctuations. The per capita volume in 2023 stood at 1.18 pieces, marking the second consecutive year at this level. Year-over-year analysis from 2022 to 2023 reveals no change, while over the last two years, a slight decline from 2021's volume of 1.23 pieces is evident. The average annual growth rate, calculated over the past five years, remained relatively stable with minor decreases.
Future market trends to watch for include:
- Potential shifts towards sustainable and ethically-produced garments, which may influence consumer purchasing decisions.
- The impact of changing fashion trends and seasonal demand fluctuation on market volume.
- Economic factors and consumer spending power influencing per capita purchase behavior.
- Technological advancements in e-commerce could drive accessibility and market reach.
