The market size value per capita for polishes and creams for footwear or leather in Estonia has shown a declining trend from 2013 at $1.45 to $0.92 in 2023. Notably, the value decreased significantly from 2013 through 2016, followed by a minor recovery in 2017 and 2018. A further decline continued until 2020, reaching a low of $0.81. Slight fluctuations occurred thereafter, with moderate recovery peaking at $0.96 in 2021, settling again at $0.92 in 2023 - a 2.13% decrease from the previous year and a CAGR of -2.73% over the last five years.

Future trends to watch for include:

Increasing consumer awareness around sustainable products could influence market dynamics.
Potential technological innovations in product formulation may drive value growth.
Changes in consumer behavior post-pandemic could alter demand patterns.