The production of advertising and market research in Denmark has shown fluctuations over the years. After a notable dip in 2013, with an 8.25% decline, the industry experienced a mix of slight increases and decreases, indicating a volatile but somewhat resilient market. The production levels in 2020 were significantly affected, dropping by 17.1%, likely due to the global pandemic's impact. However, a strong rebound occurred in 2021 with a year-on-year increase of 20.33%. By 2023, the industry value stood at 18.29 billion Danish Krones, with minor year-on-year variations observed in 2022 (-0.13%) and 2023 (-0.12%). The forecast for the coming years indicates a slight decrease with a projected 5-year CAGR of -0.1% and overall growth rate of -0.5% through 2028.
Future trends to watch for include the digital transformation within the advertising and market research sector, the impact of emerging technologies like AI and data analytics, and potential economic fluctuations that could further influence market dynamics.