In Finland, the market size for manicure and pedicure preparations per capita has seen fluctuations over the past decade. From 2013 to 2023, there was a marked decrease from $7.49 to $4.03 per capita. In 2023, the value stood at $4.03 per capita, showing a minor resurgence since the lowest point in 2020. Year-over-year, 2022 to 2023 saw a rise of 0.5%, indicating a stabilization phase. The compound annual growth rate (CAGR) over the last five years (2018-2023) was slightly negative, suggesting a gradual decline.
Future trends to watch for include the impact of increased awareness of sustainable beauty products and the rising demand for at-home manicure and pedicure solutions, potentially spurred by technological innovations and changing consumer preferences influenced by lifestyle shifts and economic factors.