The market for women and girls' skirts made of cotton in Botswana has experienced a significant decline over the past decade, with a market size of just 10,070 USD in 2023. The compound annual growth rate (CAGR) over the last five years was -42.29%, highlighting a persistent downward trend. Notably, the year-on-year decline was particularly sharp in the last two years, reaching -42.94% in 2022 and -73.74% in 2023. These figures illustrate a steep reduction in market value driven by changing consumer preferences and possibly external economic factors.
Future trends to watch for include:
- Potential shifts in consumer preferences towards sustainable and traditional materials.
- Economic recovery efforts that may impact purchasing power and fashion consumption.
- E-commerce expansion could influence how fashion goods are bought and sold in Botswana.