The European travel agency and tour operator market shows significant variance across countries. The United Kingdom leads with a substantial share, followed by Germany and Spain. Over 2023, countries like Poland and Serbia demonstrated remarkable growth, with 7.4% and 50.84% increases, respectively. Conversely, countries such as Iceland and Malta experienced downturns, with -19.88% and -6.18% respectively. Switzerland, the UK, and Germany also saw moderate positive changes, whereas France and Belgium saw declines. Overall, the market displayed a mixed performance highlighting varying economic and tourism recovery rates post-pandemic.
Future trends to observe include the potential for continued growth in Eastern European countries as their tourism sectors evolve and mature. Furthermore, sustainability and digital transformation in travel services could drive new business opportunities and growth within this market. Watching consumer behavior shifts towards environmentally conscious travel will also be crucial in shaping future service offerings and market dynamics.
Top countries in Turnover of Travel Agency and Tour Operator Services Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 27.72 | 2023 | +0.75% | +1.07% | View data |
| 2 | 2 Germany | 20.25 | 2023 | +18.5% | +3.44% | View data |
| 3 | 3 Spain | 13.85 | 2023 | +20.5% | +2.62% | View data |
| 4 | 4 Italy | 7.82 | 2023 | +23.4% | +4.42% | View data |
| 5 | 5 Switzerland | 7.48 | 2023 | +23.69% | +3.14% | View data |
| 6 | 6 France | 5.59 | 2023 | +14.83% | -0.71% | View data |
| 7 | 7 Sweden | 2.75 | 2023 | +13.64% | -2.11% | View data |
| 8 | 8 Poland | 2.7 | 2023 | +27.88% | +7.4% | View data |
| 9 | 9 Austria | 2.4 | 2023 | +15.73% | -0.047% | View data |
| 10 | 10 Belgium | 2.37 | 2023 | +14.64% | -2.84% | View data |
