Between 2013 and 2016, the sales of non-carbonated soft drinks in the US showed a steady decline, reaching a low point in 2016. However, from 2017 onwards, a shift occurred with a mixture of small growth and declines, averaging moderate increases annually. By 2023, sales were valued at $12.166 billion, indicating a slight year-on-year growth. The average CAGR over the last five years was 0.79%, displaying a somewhat stable market trajectory. Future forecasts predict a steady yet modest annual growth rate of 0.6%, reaching a sales value of $12.637 billion by 2028.
An interesting future trend to watch for is the increasing consumer preference for healthier beverage options. As the market evolves, new product innovations and shifts towards organic and low-sugar drinks could drive significant changes in sales dynamics.
