Between 2013 and 2023, the women and girls swimwear market in South Africa, specifically focusing on synthetic fibers, experienced steady growth. The per capita market value increased from $0.3 in 2013 to $0.66 in 2023. Notably, this 10-year period saw a dip in 2020, likely influenced by the pandemic, but recovery was evident in subsequent years. The compounded annual growth rate (CAGR) over the last five years averaged a robust increase, reflecting recovery and growing market interest.
Looking forward, trends to watch include:
- Increased interest in sustainability could shift consumer preferences towards eco-friendly synthetic options.
- Continued growth might be influenced by innovative designs and aggressive marketing strategies targeting young consumers.
- E-commerce could further expand market reach and consumer access, propelling growth.
| # | 29 Countries | US Dollars Per Capita | Last Year | |||
|---|---|---|---|---|---|---|
| 1 | 1 Australia | 18.75 | 2023 | View data | ||
| 2 | 2 United Kingdom | 14.23 | 2023 | View data | ||
| 3 | 3 France | 13.98 | 2023 | View data | ||
| 4 | 4 Netherlands | 12.19 | 2023 | View data | ||
| 5 | 5 Denmark | 10.93 | 2023 | View data | ||
| 24 | 24 Colombia | 1.19 | 2023 | View data | ||
| 25 | 25 Mexico | 0.9 | 2023 | View data | ||
| 26 | 26 South Africa | 0.66 | 2023 | |||
| 27 | 27 Indonesia | 0.58 | 2023 | View data | ||
| 28 | 28 El Salvador | 0.34 | 2023 | View data | ||
