In 2023, the percentage of individuals accessing the internet once a week in the East of England stood at approximately 97.70%. The forecast from 2024 to 2028 indicates a steady increase, with figures reaching 98.84% by 2028. The year-on-year growth rates from 2024 to 2028 are modest, reflecting a mature internet penetration market. Over this period, the Compound Annual Growth Rate (CAGR) is projected to be minimal, indicating saturation.

Future trends to watch for include:

Potential saturation points where growth could plateau.
Innovative services or policies that could drive further adoption among remaining non-users.
Technological advancements impacting internet usage patterns.