In 2023, the participation rate of individuals in online social networks in Liguria stood at approximately 55%. From 2024 onward, forecasts indicate a steady increase with participation rates rising to 61.64% by 2028. Year-on-year growth suggests a moderate but consistent rise, with an average growth rate (CAGR) of around 2.3% annually over the five-year forecast period.

Future trends to watch for include:

The impact of emerging technologies on social media engagement.
The role of regulatory changes affecting online privacy and data use.
The influence of demographic shifts, especially among older populations adopting digital platforms.
Potential saturation and diversification in platform use and content preferences.