The output of the Advertising and Market Research sector in Brazil stood at 131.0 billion Brazilian Reals in 2023. Over the last two years, the year-on-year variation was 4.06% in 2022 and 3.87% in 2023. The average annual growth rate (CAGR) over the past five years has been 4.56%. From 2013 to 2023, the sector has generally shown an upward trend with occasional fluctuations.
Looking ahead, from 2024 to 2028, the sector is forecasted to grow at a CAGR of 2.63%, indicating a slower but steady growth. By 2028, the sector is expected to reach 154.66 billion Brazilian Reals, representing a total growth of 13.86% over the forecasted period.
Future trends to watch for in the Brazilian advertising and market research industry include the increasing digital transformation, the adoption of data-driven advertising, and the rising importance of consumer personalization. Additionally, economic conditions and technological advancements will continue to shape the landscape, impacting both market opportunities and competitive dynamics.
