Between 2013 and 2023, the market for Women’s or Girls’ Waistcoats, Anoraks, Ski-Jackets, and Wind-Jackets in Sweden demonstrated fluctuations in per capita volume. By 2023, the consumption reached 0.38 units per capita, reflecting a decline since the peak in 2016. The last year-on-year variation from 2022 to 2023 showed a decline of 2.56%, while the 5-year compound annual growth rate from 2019 to 2023 is -2.44%, indicating a consistent reduction in market volume.
Future trends to watch for include the impact of sustainability and ethical fashion, with consumers potentially opting for durable, eco-friendly outerwear. Additionally, climate change might influence the demand for specific types of jackets based on shifting weather patterns.
