Between 2013 and 2023, the bottled water market in Italy demonstrated a fluctuating growth pattern. Starting at a value of €2.9263 billion in 2013, the market experienced an overall gradual increase, reaching €3.614 billion in 2023. This represents a 1.54% year-on-year increase from 2022. Over the past five years (2018–2023), the Compound Annual Growth Rate (CAGR) averaged 0.13% annually.
From a historical perspective, market fluctuations were significant with notable peaks such as a 33.42% increase in 2017, followed by smaller corrections. Between 2021 and 2022, the market observed a marginal 0.64% rise. The five-year forecast (2024-2028) projects a growth rate of 5.77% overall, with an average annual CAGR of 1.13%.
Future trends to watch for include:
- Emerging consumer preferences for environmentally sustainable packaging.
- Potential impacts of regulations on single-use plastics.
- Shifts in consumer behavior towards healthier hydration choices.
- Technological advancements in water purification.
- Inflationary pressures affecting production costs and market prices.
