The Lebanese market for women's and girls' cotton briefs and panties saw a varied trajectory in the past decade. Starting at $5.0874 million in 2013, it peaked in 2014 before declining in 2015 and stabilizing in subsequent years. The market hovered around the $4.5-$4.9 million range from 2016 to 2023, reaching $4.941 million in 2023. The last two years registered modest year-on-year increases below 1%, while the five-year CAGR was under 1%, suggesting a mature market with limited growth potential.
Potential trends to watch include increasing consumer preference for sustainable and organic products, potential shifts due to changing fashion norms, and the impact of economic conditions on consumer spending in Lebanon. Adapting to these dynamics may offer growth opportunities in the coming years.
