In 2023, the United Kingdom led European imports of toilet or facial tissue stock, tallying a slight growth of 1.15% year-on-year. Other notable importers included Greece, with a significant increase of 5.68%, while Germany saw a reduction of 7.01% in imports. Emerging markets like Croatia and Romania experienced impressive growth rates of 6.13% and 7.79% respectively. Northern European countries like Finland grew substantially at 11.11%, while smaller markets such as Malta and Estonia faced declines of around 10%.
Future trends to watch for include potential increases in sustainable and recyclable tissue products, as environmental concerns become more significant. Eastern European and smaller countries’ markets are expected to grow as consumption rises, while established markets may lean towards premium and diverse product ranges.
Top countries in Import of Toilet or Facial Tissue Stock, Towel or Napkin Stock, Cellulose Wadding and Webs of Cellulose Fibres by Country
| # | 10 Countries | Kilograms | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 381,400,000 | 2023 | +2.48% | +1.15% | View data |
| 2 | 2 Greece | 162,090,000 | 2023 | +5.02% | +5.68% | View data |
| 3 | 3 Germany | 134,870,000 | 2023 | -9.93% | -7.01% | View data |
| 4 | 4 Poland | 120,920,000 | 2023 | +2.02% | +2% | View data |
| 5 | 5 France | 91,114,000 | 2023 | +0.72% | -2.35% | View data |
| 6 | 6 Italy | 79,702,000 | 2023 | +20.93% | -2.25% | View data |
| 7 | 7 Belgium | 57,756,000 | 2023 | +1.86% | +1.49% | View data |
| 8 | 8 Spain | 53,821,000 | 2023 | -1.3% | -4.51% | View data |
| 9 | 9 Netherlands | 51,444,000 | 2023 | +6.76% | +2.21% | View data |
| 10 | 10 Hungary | 50,727,000 | 2023 | -1.56% | +1.91% | View data |
