In 2023, Portugal dominated the European market for toilet and kitchen linen of terry towelling or similar fabrics of cotton, capturing a significant portion of the share with 60.02 euros in sold production. Spain and Germany followed, yet both faced slight declines. Positive growth was observed in Poland, Serbia, Estonia, and Romania, indicating potential for these markets despite their smaller shares. Notably, Estonia experienced an impressive leap with a growth rate of 189.14% year-on-year. In contrast, Italy and Bulgaria faced more notable downturns, reflecting larger market challenges.
Looking forward to 2024 and beyond, several trends warrant attention:
- Potential growth in emerging markets like Estonia and Serbia where recent significant gains suggest increasing demand or market penetration.
- Portugal's continued stronghold might influence regional production dynamics, especially if they innovate or expand distribution networks.
- Attention should be paid to Italy and Bulgaria for strategies geared towards market recovery, as they both had negative growth in recent years.
- Environmental sustainability and consumer preferences for eco-friendly products may reshape production and sales strategies across Europe.
Top countries in Sold Production of Toilet Linen and Kitchen Linen of Terry Towelling or Similar Terry Fabrics of Cotton Share by Country (Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Portugal | 60.02 | 2023 | +5.54% | +2.9% | View data |
| 2 | 2 Spain | 11.5 | 2023 | +9.52% | -0.13% | View data |
| 3 | 3 Germany | 7.67 | 2023 | -2.68% | -0.19% | View data |
| 4 | 4 Italy | 5.91 | 2023 | -4.67% | -4.98% | View data |
| 5 | 5 Poland | 3.92 | 2023 | -0.98% | +1.02% | View data |
| 6 | 6 Bulgaria | 3.03 | 2023 | -5.84% | -5.89% | View data |
| 7 | 7 Serbia | 0.49 | 2023 | +4.7% | +5.34% | View data |
| 8 | 8 Czechia | 0.37 | 2023 | |||
| 9 | 9 Estonia | 0.22 | 2023 | +95.77% | +189.14% | View data |
| 10 | 10 Romania | 0.2 | 2023 | +2.39% | +5.26% | View data |
