The market size of women's and girls' waistcoats, anoraks, ski-jackets, and wind-jackets in Finland stood at 1.4205 million units in 2023. Over the past decade, the market has seen fluctuations, with a notable decline from 2013 to 2020. Despite slight rebounds in the following years, the overall trend shows a continuous decline, with a compound annual growth rate (CAGR) of -3.9% over the last five years. Year-on-year growth from 2022 to 2023 was marginal at 0.13%.
Future trends to watch include:
- Potential growth in sustainable and eco-friendly apparel as consumer preferences shift.
- Technological advancements in garment production, influencing quality and price.
- Global economic conditions and their impact on consumer spending power.