The Moroccan market for polishes and creams for footwear or leather saw a gradual increase in value per capita from 2013 to 2017, reaching a peak before facing fluctuations. A decline in 2020 was observed with a downturn in value, likely impacted by the global pandemic. Recovery followed in 2021, stabilizing at $0.081 by 2023. Despite slight variations, the market shows resilience after 2020, with the last two years exhibiting no significant year-over-year growth. Over the five-year period from 2018 to 2023, the compound annual growth rate (CAGR) remains relatively stagnant, highlighting a mature market with stable demand.

Future trends to watch include a potential shift towards eco-friendly and sustainable products, which aligns with global consumer trends. Additionally, innovation in product formulation and marketing strategies could drive further market engagement and growth. Monitoring economic factors and disposable income levels will be crucial for anticipating market changes in Morocco.

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