The demand for alcoholic beverages in Kenya has shown fluctuations over the past decade. From 2014 to 2023, the market experienced both declines and growth, with a notable dip in 2015 followed by a rebound in 2016. The consumption level in 2023 stood at 958.0 thousand metric tons. Recent yearly growth has been modest, with a year-on-year increase of 0.52% in 2023. The average annual increase over the last five years, indicated by a CAGR of 0.77%, reflects a stable growth trajectory.
Forecasts for 2024 to 2028 suggest continued modest growth, with a five-year CAGR of 0.43% and an overall growth rate of 2.19%. This indicates a steady but slow rise in demand, reaching approximately 984.8 thousand metric tons by 2028.
Future trends to watch for include potential market shifts influenced by regulatory changes, economic conditions, and evolving consumer preferences towards healthier or alternative beverage options.
