Over the past decade, Finland's per capita market size for women and girl blouses and shirts made of materials other than synthetic fibers and cotton experienced a decline. From 2013 to 2023, the value decreased from $1.28 to $0.82. The market dropped sharply from 2013 to 2015 before stabilizing slightly from 2016, with minor year-on-year fluctuations.
Observing the last two years, there was a reduced decrease: 2022 saw a 2.3% decline, and 2023, a 2.4% drop from the previous year. The compound annual growth rate (CAGR) over the last five years shows an average annual decline of 2.2%.
Future trends to watch for include:
- Growing sustainability awareness, possibly shifting consumer preferences towards non-synthetic options.
- Potential influence of economic factors on consumer spending in this apparel segment.
- Emerging fashion trends favoring natural materials could revitalize interest and demand.