The European advertising and market research output depicts notable variations across countries from 2023 to 2024. Cyprus experienced the highest increase, surging by 30.99%, while Belgium saw the most significant decline at 6.51%. Most countries either faced minor fluctuations or remained stable, such as Estonia, Czech Republic, Croatia, Romania, Spain, Portugal, Greece, France, Bosnia and Herzegovina, Denmark, Germany, Iceland, Finland, and Ireland. Other notable changes were in Malta (-1.53%), Latvia (+6.4%), Slovenia (+5.15%), and Macedonia (+5.92%). There were declines in major markets like Poland (-2.09%), Netherlands (-3.04%), and Austria (-3.04%).
Future trends to watch for in the European advertising and market research sector include technological advancements, increased digital ad spend, regulatory impacts, and economic fluctuations influencing advertising budgets and research investments. The shift towards data-driven marketing and personalized advertising is likely to continue, alongside potential growth in emerging markets within Europe.
Top countries in Advertising and Market Research Output by Country
| # | 10 Countries | Percent of Total | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Cyprus | 2.7 | 2023 | +17.39% | +30.99% | View data |
| 2 | 2 Malta | 2.5 | 2023 | 0% | -1.53% | View data |
| 3 | 3 Latvia | 1.5 | 2023 | 0% | +6.4% | View data |
| 4 | 4 Poland | 0.9 | 2023 | 0% | -2.09% | View data |
| 5 | 5 Slovenia | 0.9 | 2023 | 0% | +5.15% | View data |
| 6 | 6 Lithuania | 0.9 | 2023 | 0% | +2.38% | View data |
| 7 | 7 Estonia | 0.9 | 2023 | 0% | 0% | View data |
| 8 | 8 Czech Republic | 0.8 | 2023 | 0% | 0% | View data |
| 9 | 9 Slovakia | 0.8 | 2023 | 0% | -2.33% | View data |
| 10 | 10 Croatia | 0.8 | 2023 | 0% | 0% | View data |
