Over the past decade, the market for polishes and creams for footwear or leather in Jordan demonstrated a fluctuating pattern. From 2013 to 2023, it experienced various phases of growth and contraction, with a notable decline in 2020 due to global disruptions. By 2023, the market value stood at 2.0645 million USD, revealing a negligible decrease from the previous year. Although the year-on-year variation for 2023 was modestly negative, the five-year average CAGR reflects a slight upward trend at 0.38%.
Looking ahead, several factors may influence future market developments:
- Increased consumer focus on sustainable and eco-friendly products.
- Growing digital retail channels enhancing access and distribution.
- Potential economic recovery initiatives impacting disposable income.
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