The French market for women's or girls' knitted or crocheted swimwear reached a volume of 24.9 million in 2023. This market saw fluctuating growth over the past decade, with a notable rise in 2014 and 2018 but experienced a decline in certain years like 2016, 2019, and significantly in 2020. Recently, it has stabilized and shown slight year-on-year growth since 2021, with an average annual growth rate declining slightly over the past five years to -0.07% CAGR.
Future trends to watch include:
- Eco-friendly and sustainable materials gaining popularity, influencing purchasing choices.
- Increasing digital retail channels offering diverse options to consumers.
- Potential impacts of climate change on swimwear seasonality.