Internal tourism expenditure on sports and recreation services in Japan shows a consistent upward trend from 2024 to 2028. Starting at 828.63 billion Japanese Yens in 2024 and projected to reach 892.44 billion Japanese Yens by 2028, this represents a steady year-on-year growth. Specifically, the annual growth rates are 2.0% from 2024 to 2025, 1.9% from 2025 to 2026, 1.7% from 2026 to 2027, and 1.8% from 2027 to 2028. This upward trend indicates a stable and growing interest and expenditure in sports and recreation services by domestic tourists.

Key trends to watch for in the future include:

The impact of large-scale sporting events and infrastructure developments on tourism expenditure.
Changes in discretionary income and economic conditions that could influence domestic tourism spending.
Potential shifts in consumer preferences towards health and wellness activities, impacting expenditure on sports and recreation services.