The US women's handbag and purse market is projected to gradually increase from 2024 to 2028, with sales growing from $365.94 million to $375.84 million. In 2023, the market stood just below 2024's forecast, indicating steady demand. The year-on-year growth remains modest and consistent throughout the years, illustrating a stable market without dramatic fluctuations. Key to understanding these trends is examining the long-term 5-year CAGR, which indicates moderate growth.
Future trends to watch for:
- Sustainability: Increasing consumer preference towards eco-friendly and sustainable products.
- Online Shopping: Continued rise of e-commerce as a prominent sales channel.
- Innovation: Emergence of smart and tech-enabled handbags.
- Cultural Influence: Evolving consumer tastes influenced by social media and celebrity endorsements.