In Bourgogne, the forecasted percentage of individuals who have either never ordered online or have not done so in over a year is expected to gradually decline from 18.26% in 2024 to 18.5% in 2028. This represents a modest yet consistent year-on-year growth of approximately 0.4%, reflecting a steady transition towards more digital purchasing behavior among consumers.
Future trends to watch for include the increasing adoption of online shopping among older demographics, who may currently be underrepresented in digital purchasing. Additionally, advancements in local e-commerce infrastructure and digital literacy programs could accelerate the reduction in the percentage of infrequent or non-online shoppers in the coming years.
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