The market size value per capita for women's and girls' cotton bathrobes and dressing gowns in New Zealand has shown a consistent decline from 2013 to 2023, starting at $1.43 in 2013 and standing at $0.77 in 2023. Over the last two years, the annual decline was 5.7% in 2022 and 4.9% in 2023. The Compound Annual Growth Rate (CAGR) over the last five years is -3.8%, reflecting an ongoing downward trend in per capita spending.

Future trends to watch for include:

Potential market stabilization driven by economic recovery or changes in consumer behavior.
The impact of sustainability trends favoring cotton as a natural fabric over synthetic alternatives.
Demographic shifts and lifestyle changes that could influence spending on home and leisurewear products.