From 2015 to 2023, domestic tourism expenditure on sports and recreation services in Sweden exhibited significant fluctuations. Starting at 1.67 Billion SEK in 2015, expenditure peaked at 2.99 Billion SEK in 2021, following a substantial rise in 2016 by 48.71%. A notable decrease occurred in 2017 with -27.77% before a steady climb to 2.19 Billion SEK in 2019. Despite a 23.16% increase in 2020, growth decelerated with a decline of -10.59% in 2022, bouncing back slightly by 1.87% in 2023 to stand at 2.73 Billion SEK.
Over the last five years leading to 2023, the compound annual growth rate (CAGR) stood at 5.68%. Looking forward, forecasts from 2024 to 2028 suggest a modest growth trajectory with a CAGR of 0.7%, reaching 2.86 Billion SEK by 2028.
Future trends to watch for include potential impacts of evolving consumer behaviors, economic conditions, and the possible influence of global events on local sports tourism. Digital transformation and increased marketing efforts could stimulate new growth opportunities in this sector.
