Advertising Industry 2025

View Trends, Analysis and Statistics.

Rely on our Market Intelligence platform to get the latest trends on the Advertising Industry and anticipate the future of the sector.

European Advertising Industry 2025‑2029

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  • Advertising Revenue, Advertising Expenditure…

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North American Advertising Industry 2025‑2029

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  • 60+ statistics

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US Advertising Industry 2025‑2029

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  • 20+ statistics

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Global Advertising Industry 2025‑2029

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Asian Advertising Industry 2025‑2029

  • 1000+ reports

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  • 600+ statistics

  • Advertising Revenue, Advertising Expenditure…

North European Advertising Industry 2025‑2029

  • 1000+ reports

  • Advertising Expenditure, Advertising Revenue…

  • 5000+ statistics

  • Advertising Expenditure, Advertising Revenue…

West European Advertising Industry 2025‑2029

  • 800+ reports

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East Asian Advertising Industry 2025‑2029

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  • Advertising Expenditure, Advertising Revenue…

  • 100+ statistics

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Top insights for Advertising Markets:

Globally, net media owners advertising revenues (NAR) grew by +7.2% in 2018, to $552 billion.

Global spending on digital advertising was $198.0 billion in 2016, growing to $224.1 billion in 2017 and further increasing to $248.6 billion in 2018.

Online advertising portion of it climbing to 50% of revenues. By 2025 the total online advertising market is estimated to be worth $466 billion.

Social Media Advertising revenue rises to US$189.7 billion by 2023.

Banner Ads and Online Classifieds are the two smallest segments in Digital Advertising with revenue of US$30.3 billion and US$22.7 billion in 2018, respectively.

Advertisers worldwide are expected to spend $39 billion on mobile video advertising in 2020 and will more than double to $83 billion by 2024.

Overview per country:

  • France: France's advertising market is forecast to grow by +3.6%, primarily driven by digital investments at +8.9%, TV at +0.8% and OOH media up by +2.2%.
  • Europe: In 2019, the European advertising market was worth EUR 118.24 billion in 2018.
  • Switzerland: We expect the Swiss advertising market to continue to grow by 7.1% in 2019.
  • US: Spending in digital advertising grew to $129.34 billion in 2019 and is expected to grow by 17% in 2020.
  • US: According to the Interactive Advertising Bureau, internet ad revenues in the US increased by almost 17% YoY, totaling $57.9 billion in 2019 compared to $49.5 billion in 2018.
  • UK: National advertising revenues (in real terms) increased from £294 million in 2017 to £301 million in 2018, whereas local radio advertising revenue had decreased from £143 million to £129 million.
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