The personal grooming market, specifically in terms of hairstyling and beauty treatment, demonstrates a high degree of fragmentation with the presence of numerous small and large players. The industry is characterized by innovative service offerings, strategic geographical locations, and professional expertise. Moreover, competitive pricing and marketing strategies are fundamental for...
Discover more insightsThe pandemic has had a profound effect on sectors across the spectrum; the cosmetology and barber education market segment was not spared. Strict restrictions and discomfort concerning close physical proximity resulted in closures of these institutions, leading to a sharp decline in enrolments. Further, the delivery of practical lessons was...
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