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Amazon Kindle E-Reader Goes To India

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(Photo: Stock.xchng)
(Photo: Stock.xchng)


  • Amazon partners with Indian retailer Croma to offer Kindle e-reader tablet
  • India Kindle Store has over 1 million book titles
  • Authors in India have access to Kindle Direct Publishing service

The world’s most popular e-reader, the Amazon Kindle, now has a billion new potential readers as Amazon and Indian electronics retailer Croma have partnered to offer the Kindle in stores across India.

Croma is the first retailer in India to offer the Kindle, and the e-reader tablet will also be available online at the India Kindle Store.

Croma will sell non-touch screen model Kindles, but consumers can buy other Kindle models online through Amazon.

The Amazon India Kindle Store will be India’s lowest-priced bookseller, and provide over 1 million e-books, including a range of titles from authors in India, some 70 of the 100 Neilson Bestseller books and exclusive Kindle titles.

E-Books Going Global

Vice president of Kindle Content for Amazon.com Russ Grandinetti says: “We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors.”

The United States is currently the world’s largest market for e-books. However, international markets are now growing at a faster rate than the US, and in recent months Amazon has been aggressively marketing e-books overseas.

Amazon is not the only e-reader manufacturer to market heavily overseas. Barnes & Noble will be making its Nook e-reader available in the United Kingdom in October, and Apple and Kobo also are marketing overseas.

Kindle Direct Publishing

To remain competitive in the local market, Amazon has launched its self publishing service, called Kindle Direct Publishing, for independent authors and publishers in India. It is advantageous for local authors because it lets them set a price specifically for India. They will be able to receive their royalties in rupees.

Authors in the US who use KDP can also offer their e-books in the India Kindle Store, and vice versa for authors in India.

Key Statistics - Global E-Reader Market

  • By 2017, the e-reader market should hit a volume of close to 54 million units worldwide. (source: Global Industry Analysts)
  • Over the time period 2011-2015, the e-reader market is expected to grow at a CAGR of 21% globally. (source: TechNavio)
  • The US leads the world e–reader industry, with about 60% market share. China has the second-largest market, and as sales are steadily increasing, is expected to catch up to the US by 2014. (source: Renub Research)

By Melina Druga for
Melina Druga is an author and freelance journalist. You can follow her on Twitter @MelinaDruga .

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