Biscuits (Cookies & Crackers): Unveiling Global Market Sizes and Trends

What is the Size of the Global Biscuit Market?

The global market for biscuits, inclusive of cookies and crackers, follows an upward trajectory. Dominated by key players like Mondelez International, Nestle, and Parle, growth is primarily due to rising consumer demand for convenience foods. Rapid urbanization and expanding retail channels, particularly online platforms, have further bolstered this sector.

What are the Influential Market Trends?

Trends in the sector are dictated by evolving consumer preferences towards health-conscious and on-the-go foods. There is a noticeable surge in the production of biscuits with reduced sugar and added nutritional benefits. Additionally, consumer demand for exotic flavors, bite-size biscuits, and premium offerings has stimulated innovation within the industry, ushering in product diversification.

What does the Future Hold for the Biscuit Market?

The biscuit market is forecast to continue increasing at a robust pace. Emerging markets, especially those in Asia Pacific region, underscore tremendous potential for growth due to growing middle-class affluence and their increasing purchasing power. The growing online retail penetration will further augment market growth. Despite this, fluctuations in raw material prices present a challenge, necessitating agile strategic planning from market players.