Digital Evolution: Survey Highlights on Consumer Connectivity and OTT Services Adoption

How has digital consumption changed?

Consumer adoption of Over-The-Top (OTT) services has become firmly established in many markets all over the world, signifying a significant shift towards internet-based delivery of content. This transition reflects the evolving digital expectations of consumers as they demand a more seamless and personalised experience. The shift is driven not just by improved access but also by the evolution in the consumers digital habits and preferences.

What is the role of connectivity?

Connectivity continues to play a crucial role in the propagation of OTT platforms. From high speed broadband to efficient mobile data networks, the ability to stream media has undergone progressive enhancements. These advancements have created an environment conducive for OTT services to flourish, enabling users to access desired content whenever and wherever they prefer.

Who is the modern connected consumer'?

The connected consumer represents a new archetype in the digital evolution, defined by their habitual interaction with OTT services through multiple devices. Their consumption habits are characterised by a preference for flexibility, access to a broad range of content, and a greater willingness to pay for premium features. Their behaviours have consequently brought far-reaching impacts on market dynamics and given shape to the future of entertainment.