Coffee Market Evolution: Tracing Trends Across Espresso and Sparkling Varieties

How has the coffee market evolved?

The coffee market has seen significant evolution over the past several years. Overall, there has been a continual rise in demand, especially for specialty coffees. This has been largely driven by a generational shift towards quality, ethical sourcing, and unique taste experiences. The global shift in consumers’ preference for different types of coffee forms, espresso-based beverages in particular, has been a transformative economic trend.

What are the emerging trends in espresso varieties?

The focus on espresso varieties has brought remarkable change across the global coffee landscape. Consumers are increasingly exploring high-quality, authentic espressos, leading to both premiumization and money being spent on home espresso machines. This interest in espresso varieties has also resulted in a spurt in the number of artisanal coffee shops, showcasing the consumers’ willingness to pay a premium for quality.

How is the sparkling coffee market unfolding?

On the other hand, we see the relatively nascent sparkling coffee market growing. Referred to as coffee soda in certain quarters, this product brings together the refreshing facets of carbonated beverages with the robust flavours of coffee. Predominantly led by startups and independent companies, the sparkling coffee trend marks a key turning point in coffee innovation, hinting towards an exciting future with potential for significant market expansion.