Food & Beverage Dynamics: Unwrapping Consumption Trends in Soups, Gums, and Spreads

What is the current status of Soup Consumption?

The soup segment within the food and beverage market in Bosnia-Herzegovina has shown steady growth recently. This could be attributed to the culture which sees soup as an important part of daily meals and to the boost in the convenience food industry. Instant soups and broths have become popular products due to their easy preparation, appealing to the modern, on-the-go consumer.

How are the Gums performing in the market?

Despite the relatively small size of the gum segment in Bosnia-Herzegovina, there are pockets of growth to be observed. Increasing awareness of oral health benefits linked to sugar-free chewing gum, for instance, might fuel demand. However, it’s noteworthy that this sector remains heavily dependent on impulse purchase decisions and would benefit from investments in marketing strategies to drive sustainable sales.

What are the dynamics of Spread consumption?

The spreads sector, encompassing products such as jams, marmalades, and nut-based spreads, has displayed a level of resilience within the Bosnian food and beverage market. The drive towards healthier alternatives though is beginning to shape consumption patterns. In this context, products with reduced sugar content or organic ingredients are likely to gain mainstream acceptance in the coming years, contributing to a slowly shifting market dynamic.