Global Millets Market: Impact Analysis, Forecast Trends and Distribution Insights

How is the Global Millets Market Responding to Current Events?

Amidst a swelling global population and increasing concern about the sustainability of common grain crops, the millets market has seen significant growth, spurred by the grain’s nutritional benefits and resilience to extreme weather conditions. Recent events, such as the COVID-19 pandemic and changing dietary habits, have also contributed to a shift in consumer preferences, showcasing millet's potential as a ‘climate-smart’ food capable of meeting global food supply needs in a more environmentally sustainable way.

What is the Expected Evolution of the Millets Market?

Based on an assessment of key market drivers and restraints, the millets market is forecast to expand in the coming years. Factors such as increased awareness about food security and health, heightened interest in plant-based protein sources, and the potential role of millet in managing and preventing various lifestyle-related diseases are expected to drive this growth. Furthermore, research and innovation in millet-based products could present new opportunities for market expansion, further cementing millet’s reputation as a ‘super food’.

What are Key Distribution Models and Strategies in the Millets Market?

A deeper dive into the distribution dynamics of the millets market reveals a strategic blend of traditional and modern retail formats. While supermarkets and grocery stores continue to hold a major share of distribution, there has been a rise in the importance of online retailers in the age of global digitalisation. Market penetration through e-commerce offers benefits – including a wider target audience and ease of access – that could be leveraged by businesses operating in the millets market. Additionally, direct farm-to-fork supply chains are being explored for their potential to reduce post-harvest losses and increase farmers profits.